John C. Erianne
Amazon Entering the Tablet Market With New Fire
Published October 2, 2011 | 
New media is buzzing about the recent announcement by Amazon that it will soon offer a 7-inch tablet device at a low price. Adding further fuel to the tablet wars, they’ve also decided to lower the price of the Kindle across the board with the lowest priced model selling for $79.
This is not really much of a suprise. In fact, when all talk over the iPad being a “Kindle-killer” when it was first introduced, I was one of the few voices in the blogosphere saying that Amazon was in a better position market a tablet device similar (in some ways) to an iPad than Apple was to displace Amazon as the dominant online bookseller. In fact, despite efforts by Apple and the mainstream publishers to clamp down on Amazon, the Kindle store has only grown in popularity. This does not mean that the new Kindle Fire can go head-to-head with the iPad necessarily, but I do think that a tablet device (assuming it’s a good product) selling for under $200 is too good a deal for many to pass up. It may hurt Apple a little (I think realistically, it could cut into Apple’s IPod Touch market (Indeed, with both an iPhone and an iPad on the market, the iPod Touch was already becoming a little irrelavent at its current price point. The Fire may offer an alternative for the iPod touch and other tablet devices. While the iPad would still dominate the tablet market, it would take a small hit and the iPod touch would take a bigger hit as those who prefer the iPad would still want an iPad, but those who hate the iPad, but would likely buy the touch might more easily buy the cheaper Fire.
With the Kindle Fire, Amazon is making its first foray into [the] tablet … market where [the] iPad dominates …. The Android-based Kindle Fire is an impressive media tablet, and Jeff Bezos understands that the device itself is only part of the equation. It is merely the front-end of a set of end-to-end services which will deliver digital media from Amazon’s servers to people’s hands.
But the Kindle Fire is no iPad, and Bezos knows that too. So he is using something else to differentiate the Fire from the iPad: price. The $199 price of the Fire surprised almost everyone. It is $300 lower than the cheapest iPad 2. So even if it is not as fully featured, doesn’t work as smoothly and will launch with a laughably small number of apps (less than 1 percent of the number of apps available on the iPad, which is currently over 100,000), all of that may not matter. Because if it is good enough, millions of people will decide to buy it….
One of Amazon’s advantages as a retailer with scale has always been price. And it is using it effectively with the Kindle Fire, which is already the second-best selling Kindle on Amazon (the first is the new $79 Kindle). There is a reason the Kindle Fire is not launching with 3G service, and only WiFi. Amazon had to do everything to get it down to that $199 price point.
Bezos … is doing everything he can to carve out a new space in the tablet market for Amazon, … price is a big part of it. In a letter to customers that is currently on the homepage of Amazon, he “punches Apple hard,” in the words of investor John Borthwick. The letter starts:
There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.
Bezos made the same point during the launch announcement of the new Kindle line last week. “We are building premium products at non-premium prices,” he said.
See the Original Story here
Publish Your Novel
Published September 10, 2011 | 
Opportunities for self-published authors have greatly expanded due to technology.
Your book manuscript is not earning you money if it sitting at home in your bottom drawer.
You are a writer. You have written a novel. But your novel hasn’t exactly set the publishing world on fire. Despite your aspirations, you are flummoxed and frustrated by rejection and have become a little gun-shy about submitting your work to yet another agency or publishing house. If so, maybe it is time to consider alternatives:
1. Try a smaller, independent press
Smaller publishing houses are typically much more willing to work with new, unagented writers. True, they don’t offer large advances, but right now your goal should be to get that novel out there.
2. Self-publish
Self-publishing doesn’t have the same stigma attached to it that it once did. And no, I am not talking about selling your first-born to pay and vanity publisher for a handful of books you cannot sell. I’m talking about self-publishing with a reputable service and doing so with a plan.
- Pay a professional editor to edit your manuscript and help you polish it until the words sing off of the page.
- Layout your book (or hire someone to do it) using In Design or similar program and get it into print-ready format.
- Have a professionally designed cover.
- Publish as a Print-on-demand book and in various e-book formats. Lulu.com and Amazon’s CreateSpace are good options for POD. Formatting for e books is not too difficult. Amazon Kindle formatted can be done using Mobipocket creator. You can create E pub documents using InDesign. Also, a free program called Calibre can produce E pub from other documents formats. Open Office also has a plug-in that supports E pub
Whether you try a small, indie press or self-publish, you should realize that you will have to do most of the promotion and marketing yourself. So the last point I want to make is have a marketing plan! Don’t think that you can depend on spontaneous sales based on nothing. Readers have to get to know you and your work. Use press releases. Do readings and book signings. Use social networking. Build websites. Blog about your book and get others to blog about your book. Send out review copies. Whatever works. Otherwise, except for sales to your grandmother and maybe 3 or 4 of your closest friends, no one will buy your book.
Posted in ebooks, epub, kindle, novels, POD, self-publishing, writing | 
Ebooks, EPub, Freelance Editors, InDesign, Kindle, POD, Self-publishing | Leave a commentSubmitting Poetry to Editors — a Primer for Beginning Poets
Published September 7, 2011 | 
Submitting poetry to magazines can be an intimidating process for beginning poets.
You are a budding young poet. You have probably been dabbling with the written word since you learned the alphabet while you were sitting in front of the television watching Sesame Street. Now, you are thinking it is a good time to get serious and start submitting your poems to literary journals. But where do you find these journals? How do you identify your markets? Do you submit to print magazines or to online publications? How should you format your submissions? The bad news is, when you are just starting out you may be so intimidated by the process, you may lose your nerve. The good news is, there is no reason to be intimidated. Here are some simple tips to get you started:
Identifying Your Markets
The process of selecting places to submit your poetry begins with finding the right tools. A good place to start is your local library. Most libraries carry current editions of the Poet’s Market and the Writer’s Market. The magazine section may also carry Poets and Writers magazine, and Writer’s Digest — both of which have market listings. Another great resource is Dustbooks, a publisher that produces the The International Directory of Little Magazines & Small Presses 2009-2010 (International Directory of Little Magazines and Small Presses)
Once you have identified a number of publication like, you are ready to submit your poems.
Follow the Submission Guidelines
Generally, unless the poetry editor states otherwise, poems should be single-spaced on standard white 8 1/2 by 11 paper and printed on one side only (with your name and address in the top left corner of each page). Many publishers now accept electronic submission via email or on-site contact form. Does the publication accept file attachments or as body text only? And if the editor specifies a particular file format, such as a Word document, do not send a .docx file.
Simultaneous Submissions
When you send a poem to more than one publishers at a time, this is called a “Simultaneous Submission.” Most editors frown on the practice. Some welcome it. However, most poetry editors will tolerate it provide you inform them at the time of submission. Make note of a magazine’s policy before submitting. Thumbing your nose at editorial policies is expedient but shortsighted if you want to pursue the life of a professional poet.
Proofread
Always submit clean copy. That mean running spell-check at minimum and correcting every glaring error before sending it to an editor. No poetry editor has the time to sit there copy editing your work. And a manuscript with a lot of mistakes and misspellings will just brand you as an amateur.
Writing the Cover Letter and Bio
Most poetry editors will, as a matter of courtesy, expect you to submit a brief cover letter and a biographical statement. Cover letters should introduce yourself to the editor, introduce the poems your are submitting by title and include a few publication credits (if any) and perhaps a personal statement about the magazine and what prompted you to submit. This is not an opportunity to tell your life story or list your entire publishing history (the editor does not care that you wrote for your high school literary magazine or that you gave poetry reading for your granny when your were five). The bio is a separate two to four line statement about yourself that may be included with your poem should it be accepted for publication. Again, not an opportunity to tell you whole life story — just a few highlights about your personal and professional life.
And there you go … that’s basically it. The rest is talent, perseverance and providence. Good Luck!
Posted in poetry, poets, submissions, writing | Poetry Editors, Poetry Submissions, Poetry Writing, Poets | Leave a commentSponsors
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